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Trends and substitution between media platforms
Tell me if I'm misinterpreting this graph (based on an Ofcom report, via a BBC news story), but I think it's saying that the time young people spend on the net comes particularly at the expense of time they might otherwise have spent on print media (magazines, local and national newspapers). Conversely the time middle-aged people spend on the net is being subtracted most from the time they used to spend on television. Put another way, could you say that TV retains some appeal to younger people while the middle-aged are turning it off. And they are still using print to a fair degree, a habit which many 15-24 year olds today have possibly never developed....
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